GOEN JAPAN Co., Ltd. / 2025

GOEN JAPAN Co., Ltd. announced that it has surpassed 22,000 guided international visitors annually and has worked with guests from more than 50 countries and regions.

What we have valued most is not a single number. It is the careful design of moments when each traveler feels they want to come back to Japan. The accumulation of those moments led to the result of 22,000 guests. Here are the experiences and results from our work in Tokyo, Osaka, and Kyoto.

Tokyo: TripAdvisor No. 1 in private and city tours

GOEN JAPAN private tours in Tokyo ranked No. 1 in the TripAdvisor city tour category. Travelers from around the world already know classic locations such as Asakusa, Shibuya, and Shinjuku. GOEN JAPAN continues to be chosen because it is committed to showing a Tokyo that guests do not yet know.

Craft studios, private gardens, private rooms at long-established restaurants, and family-run restaurants in backstreets are guided carefully by professional English-speaking guides. Many guests say that although they have visited Tokyo many times, they felt they saw the real Tokyo for the first time. The tours are also used for executive hospitality and VIP client visits, building one of Tokyo’s strongest records in corporate demand.

"I have traveled through London, Paris, New York, and many other cities, but the Tokyo I experienced on this tour was special compared with anywhere else. I still remember the stories the guide told us." — Participant from Edinburgh, United Kingdom

Osaka: TripAdvisor No. 1 in food tours

GOEN JAPAN Osaka food tours ranked No. 1 in the TripAdvisor food tour category. In a city known for eating until you drop, the goal was never to create a tour that only involved eating. GOEN JAPAN designed a tour where food becomes a way to meet Osaka’s people and history.

Conversations with wholesalers at Kuromon Market, craft at long-established takoyaki shops in Dotonbori, and moments with local restaurant owners across the counter all help travelers move from eating to feeling Osaka. Behind the words "I want to come back to Osaka" there is always someone they met.

In addition, a partner tour with Katashimo Winery, founded in 1914 in Kashiwara, Osaka, has produced a result where 95% of guests purchase wine on site after tastings. When food and experience overlap, the traveler’s desire to buy moves naturally.

"Osaka was not only takoyaki. The words of the people I met in the market and the smile of the restaurant owner stayed with me more than the food itself." — Participant from Chicago, USA

Kyoto: from seeing to understanding

Many affluent travelers visiting Kyoto already know Kinkaku-ji, Fushimi Inari, and Arashiyama. What GOEN JAPAN Kyoto private tours value is delivering the invisible culture behind the scenery.

By carefully explaining the Zen philosophy behind tea ceremony movements, the seasonal meanings in kimono patterns, and the social meaning of townhouse lattice spacing, guests move from seeing Kyoto to understanding Kyoto. Private tea gatherings in spaces not normally open to the public and visits to Nishijin weaving ateliers create experiences that individual travelers could not easily reach.

"I have visited Kyoto five times, but this was the first time I felt I understood why the city is beautiful. Every story from the guide transformed the scenery." — Participant from Paris, France

The number 22,000 represents 22,000 journeys designed for individual guests. For private tours, GOEN JAPAN learns each participant’s nationality, purpose, interests, and dietary restrictions in advance, then designs a program around that person. The experience of serving guests from more than 50 countries is one of GOEN JAPAN’s greatest assets.

TripAdvisor No. 1 recognition is not a finish line for us. It is a confirmation that the direction is right. GOEN JAPAN will continue to deliver the authentic appeal of Japan to each traveler through Tokyo, Osaka, and Kyoto.

About GOEN JAPAN

GOEN JAPAN plans and operates luxury private tours for international visitors mainly in Tokyo, Osaka, and Kyoto, and provides inbound consulting for companies and tourism facilities. The company guides more than 22,000 tour guests annually, has worked with guests from over 50 countries, and has ranked No. 1 on TripAdvisor in Tokyo city tours and Osaka food tours.