Astonish the world
with the spirit and craft of Japan.
Japanese culture, craftsmanship, food, spirit, and human encounters. GOEN JAPAN continues to deliver the authentic value of Japan to the world.
— Company —
About Us
About Our Company
— Philosophy —
GOEN JAPAN Philosophy
"GOEN" means the "ties" that connect people to people, culture to the world, and the past to the future.
Guided by the principle of astonishing the world with the spirit and craft of Japan,
we aim to be the bridge between Japan and the world through travel, culture, and craftsmanship.
Astonish the world
A cultural experience brand
connecting Japan and the world.
Tours, luxury experiences, fashion, and cultural projects. As a "Japanese Cultural Experience Company," GOEN JAPAN delivers the charm of Japan to people around the world — aiming to be the trusted name for "if you want to experience Japan, GOEN JAPAN."
— Values —
The five values we hold dear
01
Cherish
Ichigo Ichie
Every encounter has meaning. We engage with each connection wholeheartedly.
02
Pride in
Japanese culture
We understand deeply the culture, spirit, and aesthetics passed down in Japan, and carry their value to the world and to the next era.
03
Challenge with
global standards
Unbound by convention, we keep creating value that resonates worldwide.
04
Deliver
the authentic
Not surface-level tourism — we deliver experiences of genuine value.
05
Build the future
with our team
Great value cannot be created alone. Human connection is GOEN JAPAN's origin and our greatest value.
— Our Team —
The People Behind GOEN JAPAN
Kentaro Tsukada
CEO Chief Executive Officer
Graduate of Hosei University, Faculty of Global and Interdisciplinary Studies.
Launched businesses in the inbound and tourism field from his student years, building a business with annual revenue of JPY 100M+. Centered on the inbound tourism market, he has expanded into tour operations, SNS marketing, and cultural experiences, and built an SNS media presence around Japanese culture and tourism reaching 85,000+ followers.
He has also been involved in opening a Japanese restaurant in Kenya, East Africa, engaging in Japanese cultural ventures in overseas markets.
Founded GOEN JAPAN, Inc. in 2024. He currently leads two companies in the inbound space, expanding business in Japan and abroad around Japanese culture, tourism, and brand ventures.
Soichiro Imuro
COO Chief Operating Officer
From his student years he traveled abroad, working in Japanese restaurant operations in Canada and Australia. In multinational environments he learned inbound business and hospitality.
He then took part in opening a Japanese restaurant in Kenya, East Africa, putting the potential of Japanese culture into practice in overseas markets.
Joined the founding of GOEN JAPAN in 2024. He now serves as head of the Osaka branch and, in addition to the inbound business, oversees SNS marketing support for 20+ clients.
Ginga Kimura
CFO Chief Financial Officer
Graduate of Rikkyo University, Faculty of Economics.
During his studies, as part of reporting for his own media business, he traveled through 25 countries over roughly one year, immersing in diverse cultures and values. That experience renewed his recognition of Japanese cultural value and accelerated his work in the inbound field.
Joined the founding of GOEN JAPAN in 2024. As CFO he oversees the planning and operation of inbound tourism, guide organization, SNS marketing, and operations management.
Yosuke Niinomi
CCO Chief Customer Officer
Graduate of Hosei University, Faculty of Global and Interdisciplinary Studies.
From his student years he took part in market-entry support for Indian and Singaporean companies entering Japan. Focused on SDGs-related fields, he engaged in business matching and onboarding, driving projects on both the overseas and Japanese sides.
Joined the founding of GOEN JAPAN in 2024. As CCO he leads guide development, quality management, experience design, and operations construction — directing the elevation of guest experience value and the organizational running of the inbound tourism business.
Nguyen Huynh Bao Di
CGO Chief Growth Officer
GOEN JAPAN Osaka Branch Rooted in her multicultural background, she launched a Japanese-language school for elementary and middle school students with overseas roots, planning and running it together with local public school teachers. Through educational support she deepened her understanding of multicultural coexistence and intercultural communication.
She then joined a human-resources company, building hands-on experience in talent development, interpersonal communication, and organizational operations.
She is now in charge of guide development and organization building for the inbound tour business at GOEN JAPAN Osaka. Through guide recruiting, training, and operations she drives service quality and the growth of the inbound business.
— Company Overview —
Company Overview
- Company
- GOEN JAPAN, Inc.
- Representative
- Kentaro Tsukada, CEO
- Founded
- December 2024
- Capital
- JPY 5,000,000
- Locations
- Tokyo, Osaka & Kyoto
- Business
- Inbound tour planning and operation, SNS media, marketing support
- Team Size
- 120 (including contractors)
— Begin Your Journey —
Begin Your Journey with GOEN JAPAN
01
For Travelers
Find an extraordinary experience and a journey made for you.
02
For Hotels &
Concierges
We help you propose extraordinary experiences to your guests.
03
For Travel Agents
We deliver compelling experiences to your clientele.
04
For Partnership
Inquiries
We welcome partners to create new value together.